(21/04/2023) Performance Day 2023 - The conference brought together groundbreaking factors

Performance Day 2023 was organized by Omega Group, a pioneering agency in Digital Performance solutions, with the companionship of diamond sponsor AB180 - a company specializing in Big Data applications for marketing, best known for its product Airbridge. In addition, Nagakawa Group, OPPO Vietnam, and MoMo joined as gift sponsors, contributing to a more polished and professional event experience.

The event successfully attracted strong interest from the marketing community from the very beginning, with some attendees even flying from Hanoi to Ho Chi Minh City to participate. The excitement remained high throughout the lead-up to the event day, and Omega also received plenty of positive feedback from guests.

A key factor behind the event’s success was the participation of leading experts in the marketing field. Each speaker brought extensive hands-on experience gained through every stage of campaign execution: analyzing data, understanding consumer insights, developing strategies, driving creative ideas, and implementing campaigns across platforms. Together, these elements formed a comprehensive solution - Performance.

“Performance” was also the keyword that shaped the event theme, “A New Formula for Breakthrough Growth,” which kept most attendees engaged until the very end of the program.

Performance Day 2023 delivered valuable insights that drive breakthrough business growth.

When people talk about Performance Marketing, they often think of advertising campaigns where businesses only pay when specific actions are completed, such as app downloads or registrations. But is that all there is to it?

For those working behind the scenes, Performance is an entire process - a continuous mindset that every team, from strategy development to execution, needs to embrace. Ms. Oanh Vu, Chairwoman and Founder of Omega Group, was also among the first people in Vietnam to affirm that “Brandformance” is a keyword gaining significant attention and will continue to become increasingly prominent in the near future.

Ms. Oanh Vu, Chairwoman and Founder of Omega Group, opened the event by presenting an overall picture of Performance Marketing in Vietnam.

Tiếp đó, các diễn giả cũng đã chia sẻ về performance dưới nhiều góc nhìn khác nhau.

Following that, the speakers shared diverse perspectives on performance marketing:

1. 1. Mr. Thue Thomasen (CEO of Decision Lab) - Topic: “The Reality of Digital Consumers”

Insights and market data analysis are always essential sources of information. According to him, marketers need to gain a clear understanding of digital consumers by answering key questions such as: Which online platforms are currently the most popular in Vietnam? What are the penetration rates and user priorities across industries? Which data tools are focused on solving performance-related challenges? From these insights, businesses can develop more effective business, branding, and communication strategies that drive performance growth.

2. Ms. Tammy Phan, Marketing Director of Google Vietnam, and Ms. Mansi - Account Manager at OpenMind (Mindshare Group) - Topic: “Google Ads Solutions to Drive Performance”

The collaboration between these two major figures brought unique and valuable experiences for advertising strategies on Google - an indispensable factor for increasing conversions and delivering high performance for every campaign.

3. Ms. Van Trinh, CEO of Root - Topic: “Performance Creative Strategy”

Her sharing demonstrated that Performance Marketing does not only exist in media buying or paid advertising, but is present throughout every stage of a communication campaign. To solve the difficult growth challenges faced by brands, the creative solutions we develop must ensure both Branding and Performance elements.

4. Mr. Andy Dang, Branch Director of Omega Media - Topic: “Media Development Strategies for Performance”

He stated that marketers and businesses often find themselves confused when facing too many communication channels. Therefore, identifying objectives and selecting the right media channels are essential steps for every campaign. Not stopping there, he continuously optimized execution plans by focusing on “Brandformance” - an important keyword that he demonstrated through practical applications and real-world case studies, attracting strong attention from attendees.

5.  Ms. Hani Nguyen, Founder/ CEO of Omega Martech - Topic: “The Role of Martech in the Digital Economy”

According to her, Martech - a concept we have heard frequently in recent years — is becoming increasingly important, developing more strongly, and making significant contributions to the digital economy. In other words, breakthrough growth for a business cannot happen without the role of technology in marketing.

6. Mr. Roi Nam, CEO of Airbridge - Topic: “3 Strategies to Optimize User Growth Plans for Mobile Applications”

Although the topic was relatively familiar, he provided fresh insights that clarified mobile application user growth plans for attendees through questions such as: How can businesses measure and optimize important metrics? How can data applications improve ad targeting effectiveness? How can companies detect and prevent advertising fraud to protect budgets and increase conversions?

7. Mr. Dung Le, Founder/ CEO of Omeez - Topic: “Breakthrough Growth with Affiliate Marketing”

With many years of experience in the industry, Mr. Dung recognized that affiliate marketing is attracting significant attention and can generate substantial income on digital platforms, and may soon become a common and official profession. Therefore, he contributed to developing Omeez, the first specialized Affiliate community platform in Vietnam, helping many young people achieve rapid growth performance.

8. Mr. Khiem Ho, Client Solutions Director at TikTok Vietnam - Topic: “Performance Recipes (by TikTok)”

Mr. Khiem affirmed that success in consulting and building business solution strategies for brands in the Vietnamese market must be based on specific formulas to run and gain performance marketing results on the TikTok platform.

9. Ms. Ngoc Mai, Head of Representative Office in HCMC

When talking about performance, people often think about paid advertising metrics. However, for a non-governmental organization specializing in CSV projects such as RED, performance-based strategies are actually very necessary and can ensure long-term sustainable development.

10. Mr. Cao Minh - Advertising Sales Director at MoMo - Topic: “Solutions Related to Gamification & O2O”

Working every day with one of the most popular and fastest-growing e-wallets today, he brought many interesting insights regarding: Changes in consumer payment behavior; The journey of experiencing O2O solutions with MoMo; The application of Gamification in driving business growth, along with several practical case studies from MoMo.

Performance Day 2023 featured the participation of many speakers from Google, TikTok, OpenMind, Airbridge, MoMo, and more.